The name Futuwwa Publishing was inspired by Al Sulami's Kitab al Futuwwa and Sheikh Tosun Bayrak's translation thereof. In the foreword, he explains:
"Futuwwa is the way of the fata. In Arabic, fata literally means a handsome, brave youth. After the enlightenment of Islam,following the use of the word in the Holy Qur'an, fata (plural: fityan) came to mean the ideal, noble, and perfect man whose hospitality and generosity would extend until he had nothing left for himself; a man who would give all, including his life, for the sake of his friends. According to the Sufis, Futuwwah is a code of honourable conduct that follows the example of the prophets, saints, sages, and the intimate friends and lovers of Allah."